TufTile’s products inspire logo design and color scheme. TufTile’s branding didn’t match their premium products. They wanted branding that would set them apart, but they didn’t want to move too far from their original logo since each of their products is stamped with it. So we set the logo in a geometric typeface, the underside of each capital T aligning with the top of the lowercase letters. The i is dotted with a perfect circle, like the raised dots on the tiles.Their new logo strikes a fine balance and shows a clear evolution from the original. This project was managed and directed under Kurtz Graphics.

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