Burch Supply Co. emerged from a love of the outdoors, capturing nature’s essence in their grills and outdoor lifestyle offerings. Their products exuded potential for superior grilling experiences, but the brand faced difficulties in solidifying its niche amidst stiff competition. The company changed it's name to align more with the products it offered from Burch Barrel to Burch Supply Co. while I was working on their designs. Creative Direction managed under Muddy Group.